Night at the webshop

Hannah Heilmann has created a portfolio of five etchings that stem from the artist’s research-based practice. The prints encapsulate a perennial topic of the artist’s research – the cultural history of clothing and the desire-driven economy surrounding it.

In her works Heilmann investigates the subject of clothes from various angles: their formation of identity; as a human necessity; and as an entry point to talk about consumer culture and climate challenges. With a particular fascination of floral dresses by the English brand Laura Ashley, Heilmann points to a fetishization of the past. The focus on these dresses points to the history of postcolonial economy and industrialization: how the history of textile production is intertwined with the history of colonisation.

In the portfolio Night at the webshop, romantic dresses are humanized, with confrontations taking place between stick people and dresses, attacking each other – however sometimes they also seem more unified, working together to drag clothing racks like worker ants. A grid appears in some of the prints, referencing shop windows and the rigidity of display in web shops, as well as associating the whiteness of the online shopping experience with the intertwined history of actual shop spaces and exhibition spaces.